Lead Generation in the water sector: how we generated qualified contacts for a vendor of software and mobile computing solutions
Lead Generation in the Water Sector
How we generated qualified contacts for a software and mobile computing solutions vendor
How we generated qualified contacts for a software and mobile computing solutions vendor
A provider of digital solutions for the water sector entrusted Geocom One with an integrated lead generation project to promote a vertical software platform and rugged devices (industrial PDAs) to a selection of Italian utilities. The client wanted to acquire qualified appointments, improve knowledge of the target market, and test the effectiveness of a multichannel approach.
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Project Goals
• Promote a proprietary software solution + associated mobile hardware
• Reach technical referents and decision makers in utility companies and water services
• Activate a mix of channels: email marketing, LinkedIn social selling and telephone contact management
• Generate interest and schedule one-to-one appointments
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Strategy Implemented
1. Georeferencing and segmentation
→ Database analysis by geographic cluster, company size and service type
2. Personalized email marketing (DEM)
→ Sends with technical content and call to action for appointments and webinars
3. LinkedIn campaigns
→ Direct messages and nurturing with valuable content targeted at technicians, operations and IT managers
4. Contact management and follow-up
→ Active follow-up to transform first contact into concrete opportunities
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Results Achieved
• Qualified contacts generated in various Italian regions
• Appointments scheduled with public companies and water consortia
• Webinar participation and post-contact insights
• Updated and enriched database with strategic insights
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Value Generated for the Client
• Entry into contact with a highly selected niche
• Increased visibility and authority in the sector
• Validation of interest for the software + hardware solution
Do you operate in a highly complex vertical sector like water or energy?
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Lead Generation for the Supply Chain Tech sector: how we generated qualified appointments for a B2B software vendor
Lead Generation for Supply Chain Tech Sector
How we generated qualified appointments for a B2B software vendor
How we generated qualified appointments for a B2B software vendor
An Italian software house specialized in supply chain management solutions turned to Geocom One with the goal of expanding its commercial presence and acquiring new qualified leads in utilities and manufacturing sectors. The client wanted to generate concrete commercial appointments with decision-makers interested in evaluating ERP solutions and vertical software modules.
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Project Goals
• Map a database of 2,000 B2B companies with turnover above €10 million
• Intercept interlocutors interested in process digitalization
• Activate a mix of geomarketing, email marketing and contact management
• Deliver tangible results in terms of qualified leads and appointments
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Strategy Implemented
The project was structured in multiple phases:
1. Georeferencing and target database analysis
→ Segmentation by geographic area and sector (utilities, manufacturing)
2. Personalized email marketing with vertical content
→ Multistep sends with tailor-made messages based on role and industry
3. Proactive contact management
→ Follow-up management, phone recalls, response monitoring and lead qualification
4. Webinar management and nurturing activities
→ Engagement of registrants and cold contacts with valuable content
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Results Achieved
• Appointments scheduled with decision-makers in target companies
• Clean, qualified and enriched database
• Digital event participants acquired (webinars)
• Useful insights for subsequent marketing actions
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Value Generated for the Client
• Increased brand awareness among high-potential prospects
• Activation of a continuous and trackable lead flow
• Access to qualified and measurable contacts, ready for commercial dialogue