Case History Archivi

Lead generation for a conversational AI solution: high-value qualified leads in the Italian manufacturing sector

Lead Generation for a Conversational AI Solution

How we generated high-value qualified leads in the Italian manufacturing sector

An innovative company in the field of Artificial Intelligence promoted a new conversational AI Agent designed to search, understand, and interpret corporate data and documents from heterogeneous sources.
The campaign targeted Italian manufacturing companies with revenues above 150 million euros, aiming to engage strategic roles such as CFOs, CIOs, CEOs, and IT Managers.

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Objectives

• Promote an innovative AI solution to large manufacturing companies

• Generate qualified leads with high-profile decision-makers

• Present use cases and benefits of the AI Agent for corporate data management

• Build an active sales pipeline and a profiled database

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Activities

A complete multichannel Contact Management project was implemented, aimed at reaching corporate decision-makers:

• Database profiling and geographic mapping
Selection of 750 target companies and identification of key roles (C-level, IT, Finance).

• DEM – Direct Email Marketing
Sending an email campaign with content focused on the AI agent. The message, titled “Dolphin AI: your platform to safely navigate the ocean of corporate data,” highlighted use cases and the benefits of the technology.

• Qualified telemarketing activities
Targeted phone outreach to validate contacts, present the solution, and collect structured feedback.

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Results

• 750 companies contacted

• 16 qualified leads with concrete interest

• 10 contacts in follow-up for future evaluations

• Overall interest rate ~3.5%

• Engaged contacts: CIOs, CFOs, CEOs, IT Managers

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Value

• 16 active business opportunities in large companies

• Concrete future pipeline, with 10 contacts to be re-engaged

• Profiled database and insights collected on real needs related to data management

• Strengthening of the company’s positioning in the AI & digital transformation landscape

Do you want to promote an AI, software, or technology solution to a high-value B2B audience?

With Geocom One, you can reach the right decision-makers, generate qualified leads, and build strategic relationships

by sorvilab

B2B Lead Generation for WMS/TMS Solutions: how we generated business opportunities in the logistics and manufacturing sector in Italy

B2B Lead Generation for WMS/TMS Solutions

How we generated business opportunities in the logistics and manufacturing sector in italy

A company specializing in software solutions for warehouse and transport management (WMS/TMS) launched a lead generation campaign to expand its market in Italy, focusing on the central-northern regions. The goal was to engage companies in the logistics, distribution, e-commerce, and manufacturing sectors with revenues above 40 million euros, interested in optimizing their operational flows.

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Objectives

• Identify and engage target decision-makers to propose integrated WMS/TMS solutions

• Increase brand visibility among logistics operators, retailers, and industrial companies

• Generate qualified leads to initiate commercial meetings

• Build a strategic database for future marketing and sales activities

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Activities

• Targeted database and geolocation of 4,600 Italian companies in the target sectors

• Active telemarketing with profiling of decision-makers (IT, Logistics, Supply Chain)

• DEM and nurturing campaigns with targeted content and invitations to request more information

• LinkedIn outreach with personalized messages and direct connections with key managers

• Advanced phone follow-ups to nurture the most promising leads and schedule appointments

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Results

• 1,262 companies contacted by phone with 864 decision-makers identified and 931 valid emails collected

• 905 unique clicks on the main DEM campaign link, with open rate ~45% and CTR ~20%

• Over 50 LinkedIn interactions with an acceptance rate of 40%

• 11 qualified leads with scheduled commercial meetings

• 5 companies interested in the medium term, added to the pipeline

• 645 contacts to nurture with future follow-ups, representing over 50% of those contacted

• Only 571 outright refusals, confirming the high market interest

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Value

• Profiled database with over 1,200 qualified contacts and detailed information on decision-makers

• Concrete business opportunities, already activated with 11 leads

• Strong future pipeline thanks to hundreds of contacts to follow up

• Market feedback useful for refining the offering and adapting it to real needs (e.g., stand-alone TMS, ERP integration, budget constraints)

• Increased brand awareness in the logistics and manufacturing sector, thanks to brand exposure to hundreds of target companies

Do you want to generate qualified leads and create new business opportunities for your company?

Rely on a tailored B2B Lead Generation and Account-Based Marketing strategy

by sorvilab

Lead Generation in the Public Sector: how we generated business opportunities for a software company specialized in Data Management solutions for the Public Administration

Lead Generation in the public sector

How we generated business opportunities for a software company specialized in Data Management solutions for the Public Administration

A software company operating in Data Management for the Public Administration launched a Lead Generation campaign to connect with central and local public bodies as well as publicly-owned companies. The goal was to engage in qualified dialogues with IT decision-makers, gather market insights, and generate concrete business opportunities.

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Objectives

• Generate qualified leads through targeted first-contact activities

• Engage ICT managers, data managers, and innovation leaders of public entities

• Gather useful insights to improve commercial positioning

• Provide a profiled and updated database for future sales actions

• Optimize the effectiveness of the internal sales team by focusing efforts on genuinely interested contacts

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Activities

• Construction and profiling of a database with approximately 300 targeted contacts from central and local public entities and publicly-owned companies

• Selection of key roles (ICT managers, innovation leaders, data managers) to ensure contact with decision-makers

• Telephone contact management with a personalized approach to present the solution and gauge interest

• Sending of informational materials (emails, brochures) to interested prospects to provide more details on the offering

• Follow-up and nurturing with additional contacts to guide qualified leads toward an initial commercial meeting

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Results

• Over 300 public contacts reached, ensuring full coverage of the target database

• Numerous qualified interactions with entities interested in data management solutions, generating an active sales funnel

• 8 highly qualified leads generated, with meetings scheduled at key public entities (central and local)

• Conversion rate of 2–3%, in line with expectations for B2B campaigns targeting “cold” institutional prospects, confirming the effectiveness of the personalized approach

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Value

• Detailed mapping of the public administration market, useful for guiding future commercial activities

• Identification of the most receptive public entities, allowing efforts to focus on high-priority targets

• Collection of strategic insights on needs, challenges, and priorities in Data Management

• Optimization of the commercial message, thanks to feedback gathered during direct contact

• Time and resource savings, through the outsourcing of first-contact and lead qualification phases

Does your company operate in the software sector or provide technological solutions for the public sector?

Discover how a targeted Lead Generation campaign can unlock new opportunities: contact us for a free, personalized consultation

by sorvilab

Lead Generation for a Business Intelligence and AI Event: how we generated qualified registrations for the AI Reality Tour targeting corporate decision-makers

Lead Generation for a Business Intelligence and AI Event

How we generated qualified registrations for the AI Reality Tour targeting corporate decision-makers

A company operating in the Business Intelligence sector organized the AI Reality Tour, an event focused on the evolution of artificial intelligence applied to decision-making processes and Qlik solutions. The initiative targeted managers and IT leaders from companies with revenues above €80 million, operating across multiple industries. The goal was to maximize qualified registrations, showcase the event’s content, and stimulate interest in advanced technological solutions.

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Objectives

• Generate qualified registrations for the AI Reality Tour event

• Reach decision-makers from large companies (CIOs, CTOs, BI Managers, IT Leaders)

• Promote advanced Business Intelligence and Artificial Intelligence solutions

• Build a strategic database for future commercial activities

• Increase brand visibility in the enterprise segment focused on digital innovation

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Activities

1. Contact Management and Segmentation:
o Targeted selection of companies with revenues above €80 million
o Profiling of contacts by industry (cross-industry) and role (corporate decision-makers, CTOs, BI Managers, CIOs, IT Leaders)

2. Email Marketing:
o Sending promotional emails with event details, Qlik solutions, and the value of attending
o Personalized email follow-ups to encourage registration, including event reminders

3. LinkedIn Marketing:
o LinkedIn campaigns for precise targeting of corporate decision-makers and industry professionals, with personalized messages highlighting the event and featured solutions

4. Registration Collection:
o Simplified registration process to maximize sign-ups through an online form
o Continuous monitoring of registration rates to optimize the approach

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Results

• 70 qualified registrations for the event, all from companies with revenues above €80 million

• Registrations exceeded expectations thanks to the combination of email marketing and LinkedIn

• Contacts generated mainly across cross-industry sectors (finance, technology, manufacturing), with a strong conversion rate on invitations

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Value

• Qualified registrations from decision-makers with strong interest in AI and Qlik solutions

• Generation of a qualified database for future actions, with contacts ready to explore new technological solutions

• Enhanced brand awareness thanks to the interest generated by the event topic, contributing to Infodati’s positioning in the AI sector

Do you want to generate more registrations for your next event and attract the right decision-makers?

Discover how Geocom One can support you with targeted Lead Generation and Contact Management strategies

by sorvilab

Geomarketing and Contact Management in the Healthcare Sector: how we generated qualified leads for a distributor of data acquisition and traceability solutions

Geomarketing and Contact Management in the Healthcare Sector

How we generated qualified leads for a distributor of data acquisition and traceability solutions

The objective of the project was to support the commercial development of a distributor of hardware for data acquisition and traceability in the healthcare sector, through a Geomarketing and Contact Management campaign aimed at profiling software companies operating in the healthcare industry; specifically, to collect qualified contacts interested in real-time traceability and data acquisition solutions.

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Activities

• Target company selection: Identification and profiling of 142 software companies operating in the healthcare sector

• Contact profiling: Focus on Technical Managers and Software Development Managers of the contacted companies

• Geomarketing: Mapping companies by geographic area, healthcare sector, and technologies used

• Information collection and analysis: Detailing the technologies used by companies, with a focus on data acquisition and drug traceability

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Information

• 94 companies developing software for the healthcare sector, focused on applications for hospitals and clinics

• 85 companies mapped, with information on IT structure and number of developers in the team

• 102 companies developing mobile applications for the healthcare sector

• 85 companies analyzed for hardware purchasing processes

• 78 companies focused on the data acquisition technologies used

• 62 companies receiving requests for real-time traceability for drug temperature management

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Results

• 142 companies contacted in the healthcare sector

• 11 qualified leads (8%) generated for further engagement

• 122 emails collected, ready for follow-up

• 120 contacts identified, with detailed information on each

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Value

• Profiled and qualified database of healthcare software companies, ready for future collaborations

• Comprehensive mapping of technologies adopted in the healthcare sector, with a focus on data acquisition and real-time monitoring

• Qualified leads ready for follow-up and commercial engagement

• Strategic information to optimize future marketing and sales activities

Are you looking to expand your commercial network in the Healthcare sector?

Discover how Geocom One can support you with Geomarketing, Contact Management, and targeted Lead Generation for your business

by sorvilab

Cybersecurity & IT Management: targeted lead generation strategy for resellers and system integrators in Italy

Cybersecurity & IT Management

Targeted Lead Generation Strategy for Resellers and System Integrators in Italy

Supporting the commercial growth of a vendor operating in the field of cybersecurity and IT management through a targeted Lead Generation campaign aimed at resellers and system integrators. Geocom One implemented a strategy based on Contact Management and Geomarketing, with the goal of securing qualified appointments with key decision-makers in the IT sector.

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Target

• Server resellers

• IT support and networking companies

• Contacts reached: Business Owners and Technology Decision-Makers

• Geographic area: Italy

• Total companies analyzed: 663

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Activities

• Database segmentation: selection of companies compatible with the proposed IT solutions

• Outbound Contact Management: calls, personalized emails, follow-ups

• Georeferencing of prospects by region

• Creation of two separate campaigns for different solutions:
o Cybersecurity (Kaspersky)
o IT Monitoring & Infrastructure (SolarWinds)

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Results

General
• 663 companies mapped and contacted
• Identification of key decision-makers
• Qualified lead rate: 4% overall

Kaspersky Focus
• 30% of companies located between Lombardy and Lazio
• Leads generated: 4% of total contacts
• Notes collected on security needs, current providers, and openness to change

SolarWinds Focus
• 50% of prospects also located in Lombardy and Lazio
• Qualified leads aligned with the benchmark (4%)
• Interest related to monitoring tools, asset management, and remote support

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Value

• Active and updated database for commercial activities

• Trackable leads with notes useful for the sales team

• Optimized geographic segmentation for future campaigns

• Concrete insights into the IT priorities of the target (security, infrastructure monitoring, support)

Do you want to launch a lead generation campaign to promote IT, security, or infrastructure solutions?

With Geocom One, you find the right partners and turn potential into concrete appointments

by sorvilab

Lead generation in digital healthcare: how we generated qualified leads for a global medical technology leader in the Spanish hospital market

Lead Generation in Digital Healthcare

How we generated qualified leads for a global medical technology leader in the Spanish hospital market

A multinational leader in medical technology chose to expand its commercial presence in the Spanish market, with a particular focus on the public hospital sector. The company specializes in solutions for the digitalization, traceability, and automation of healthcare processes and aimed to launch a lead generation campaign to identify new strategic contacts and generate interest in its technological solutions.

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Objectives

• Generate new qualified contacts within public hospitals and ICT departments in Spain

• Promote interest in digital solutions for traceability, security, and automation

• Identify key decision-makers and build a profiled database for future commercial activities

• Support the sales network with contacts already engaged via email, phone, and LinkedIn

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Activities

• Creation of a customized marketing database: hospitals, ICT departments, regional healthcare authorities

• Preparation of personalized email and phone scripts

• LinkedIn campaign with surveys and targeted messages

• Active contact management: calls, sending materials, follow-ups, and profiling

• Training of a native Spanish-speaking operator

• Weekly reporting and sharing of the final qualified database

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Results

• Profiling of numerous hospitals and ICT departments

• Identification of key contacts and areas with active interest in digital healthcare solutions

• Tracking of contacts, outcomes, and responses for follow-up analysis

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Value

• Structured mapping of the Spanish public healthcare sector

• Database ready for follow-up and future campaigns

• Contacts already engaged and ready for subsequent commercial activities

Do you want to promote your healthcare solutions in Spain or other European markets?

Trust Geocom One for a targeted, measurable multichannel strategy built around your audience

by sorvilab

WMS for Fashion: how to digitalize warehouse logistics and support growth, traceability, and the e-commerce channel

WMS for Fashion

How to digitalize warehouse logistics and support growth, traceability, and the e-commerce channel

An Italian software house, specializing in supply chain solutions for the fashion and luxury sectors, developed a vertical solution for warehouse logistics management, capable of supporting international brands in the digitalization of their logistics, production, and distribution processes. The project aimed to: address the typical complexities of fashion (color/size variants, seasonality, multi-channel), integrate RFID technologies, scales, automated warehouses, and vertical systems, and enhance support for e-commerce and retail in an international context.

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Objectives

• Optimize logistics management of raw materials and finished products
• Increase traceability of garments and materials, including Made In, CITES, and dye batches
• Automate processes for receiving, picking, packing, and shipping
• Support the e-commerce channel and omnichannel logistics with a multi-site architecture

APPLICATION AREAS
• Fashion & Luxury
• Lingerie, accessories, footwear, fabrics
• Brands operating across retail, wholesale, and e-commerce channels

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Implemented Solution – Logimoda WMS

Raw Material Management
• Traceability of fabric and leather serial numbers
• Quality control and management of packages/serial numbers
• Traceability of orders, colors, and certifications

Finished Product Management
• Mass picking and Put to Light
• Cross-docking and pre-packing
• RFID integration for receiving, handling, and shipping

Warehouse and E-commerce
• Multi-company, multi-client, and multi-site
• Centralized architecture, management of folded and hanging garments
• Logistics optimization for fashion peaks and seasonality
• E-commerce support with fast and accurate order preparation

Additional Features
• Real-time monitoring
• Integrated scales and sorter systems
• Automatic generation of tasks, labels, and packing lists
• Management of trucks and digitalized delivery note flows

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Results

• Migliorata la visibilità sull’inventario e tracciabilità completa per materie prime e prodotti
ChatGPT ha detto:

• Improved inventory visibility and full traceability for raw materials and finished products

• Reduced order fulfillment times and optimized picking and packing activities

• Warehouse ready to handle seasonal peaks and e-commerce events

• High-quality standards for garment preparation, aligned with luxury positionin
• Ridotti i tempi di evasione ordini e ottimizzate le attività di picking e imballo

• Magazzino pronto a gestire picchi stagionali ed eventi e-commerce

• Standard qualitativi elevati per la preparazione capi, in linea con il posizionamento luxury

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Value

ChatGPT ha detto:

• Support for a dynamic and distributed supply chain in a highly complex sector

• Seamless integration with industry ERP systems and worldwide shipping platforms

• Strong competitive advantage in terms of time, costs, and customer satisfaction

Do you operate in fashion and want to digitalize your logistics or support your e-commerce channel?

Discover our go-to-market and B2B lead generation service for vertical software in the fashion sector.

by sorvilab

Contact Management and Lead Generation for Field Service Management Solutions: concrete results in highly complex industrial sectors

Contact Management and Lead Generation for Field Service Management Solutions

A vendor specializing in the development and distribution of software for managing assets and field operations (Field Service Management) appointed Geocom One to support commercial development in Italy.

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Objectives

• Activate email marketing and outbound contact management campaigns
• Generate qualified leads and appointments with key figures: CIO, CTO, COO, IT Manager, Heads of Maintenance and Service
• Map the market in detail for future commercial actions
• Understand the reasons for lack of interest to optimize targeting and messaging

TARGET INVOLVED
• Companies with service teams, construction sites, and field maintenance activities
• Sectors: Industry, Engineering, Services, Telco
• Roles: CTO, CIO, COO, Head of Maintenance, Field Operations Manager

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Strategy

The project was structured into several phases:

1. Target database segmentation
→ 140 companies mapped in Italy with geographic and industry-based profiling

2. DEM and Email Marketing
→ Targeted sends with vertical content focused on optimizing field operations management

3. Active contact management
→ Phone recalls, follow-up via email and LinkedIn to convert contacts into concrete opportunities

4. Analysis of uninterested contacts
→ Identification and classification of objections (already covered, managed by HQ, no budget, etc.)

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Results

• Qualified leads generated, including details on role, company, industry, and specific notes

• Complete geographical profiling of all contacted prospects

• Strategic insights on reasons for lack of interest:
o 29% already supported by an existing partner
o 26% depend on a foreign parent company
o 24% not interested at the moment

• Useful data for the planning of future campaigns

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Value

• Building a structured pipeline over the medium term

• Updated, validated, and segmented contacts by role and industry

• Increased visibility and market recognition of the FSM solution

• Solid foundations for future nurturing campaigns or vertical events

Do you want to launch a direct outreach campaign to promote complex solutions such as FSM or Asset Management?

Discover our tailored Contact Management and Lead Generation service for the B2B tech sector

by sorvilab

B2B Event Marketing: how we generated qualified attendance for a Digital Manufacturing & Logistics Summit

B2B Event Marketing

How we generated qualified attendees for a Digital Manufacturing & Logistics Summit

A technology group operating in the ERP, industrial automation, and logistics solutions sectors partnered with Geocom One to promote its flagship event, the Digital Manufacturing and Logistics Summit (DML Summit). The goal was to increase the number of qualified event registrations by engaging decision makers from companies in the manufacturing, transport, and logistics industries through a targeted and multichannel digital marketing strategy.

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Project Goals

• Promote the DML Summit to a specific B2B target

• Launch a DEM (Direct Email Marketing) and LinkedIn social selling campaign

• Analyze the database by region, industry, and turnover

• Generate qualified registrations and collect useful data for the sales network

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Implemented Multichannel Strategy

1. Database Intelligence
• Segmentation by geography, industry code (ATECO), and turnover range
• Identification of key contacts (logistics, IT, production, general management)

2. Multistep DEM
• Three email campaigns with progressive content: invitation, reminder, updated agenda
• Focus on technology partnerships and real use cases 3. LinkedIn Content Marketing
• Organic posts and campaigns with event registration links
• Direct involvement of partners and speakers

4. Attendee Analysis
• Georeferencing of registered companies
• Clustering by region, industry, and turnover
• Insights on target profiles for future commercial actions

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Results Achieved

• Registrations from manufacturing and logistics companies with mid-to-high turnover

• Leads spread across Italy

• Strategic insights on audience (sector, role, digital maturity)

• Active LinkedIn engagement and brand visibility increase

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Client Value

• High participation with prospects truly in target

• Structured data on attendees useful for post‑event sales actions

• Strengthened positioning as a technology hub for industrial digitalization

• Reuse of the qualified database for webinars, follow‑ups, and nurturing activities

Are you organizing a B2B event and want to increase qualified registrations?

Discover our integrated Event Marketing and Lead Generation service for vertical events.

by sorvilab