Lead Generation for the Supply Chain Tech sector: how we generated qualified appointments for a B2B software vendor
Lead Generation for Supply Chain Tech Sector
How we generated qualified appointments for a B2B software vendor
How we generated qualified appointments for a B2B software vendor
An Italian software house specialized in supply chain management solutions turned to Geocom One with the goal of expanding its commercial presence and acquiring new qualified leads in utilities and manufacturing sectors. The client wanted to generate concrete commercial appointments with decision-makers interested in evaluating ERP solutions and vertical software modules.
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Project Goals
• Map a database of 2,000 B2B companies with turnover above €10 million
• Intercept interlocutors interested in process digitalization
• Activate a mix of geomarketing, email marketing and contact management
• Deliver tangible results in terms of qualified leads and appointments
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Strategy Implemented
The project was structured in multiple phases:
1. Georeferencing and target database analysis
→ Segmentation by geographic area and sector (utilities, manufacturing)
2. Personalized email marketing with vertical content
→ Multistep sends with tailor-made messages based on role and industry
3. Proactive contact management
→ Follow-up management, phone recalls, response monitoring and lead qualification
4. Webinar management and nurturing activities
→ Engagement of registrants and cold contacts with valuable content
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Results Achieved
• Appointments scheduled with decision-makers in target companies
• Clean, qualified and enriched database
• Digital event participants acquired (webinars)
• Useful insights for subsequent marketing actions
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Value Generated for the Client
• Increased brand awareness among high-potential prospects
• Activation of a continuous and trackable lead flow
• Access to qualified and measurable contacts, ready for commercial dialogue
Want to know how we can activate a similar project in your sector?
Contact us for a tailor-made vertical B2B lead generation strategy
10 ways RFID Technology supports the Supply Chain
RFID technology (Radio-Frequency Identification) can support the supply chain in various ways, improving efficiency, visibility, and product traceability throughout the entire supply chain.
Here are some ways RFID can contribute to improving the Supply Chain:
Here are some ways RFID can contribute to improving the Supply Chain:
- Real-time traceability: RFID enables real-time monitoring of product location and status within the supply chain. This provides greater visibility and allows identification of potential issues or delays before they become serious.
- Automated data collection: RFID simplifies data collection compared to manual methods like barcode scanning. This reduces human errors and speeds up the registration and documentation process.
- Inventory management: RFID can be used for more accurate inventory management. Products with RFID tags can be easily tracked in warehouses, enabling more efficient management and reducing the risk of stockouts or inventory excess.
- Loss reduction: RFID helps prevent losses due to theft or misplacement, as it is possible to constantly monitor the location of items within the supply chain.
- Quality monitoring: RFID can be used to track environmental parameters (e.g., temperature, humidity) along the supply chain, ensuring perishable products are maintained in optimal conditions.
- Authentication and anti-counterfeiting: RFID tags can be used to authenticate products and combat counterfeiting, ensuring products are genuine and compliant.
- Returns management optimization: RFID simplifies returns management, enabling quick identification and registration of returned products, reducing time and resources needed for returns processing.
- Distribution chain improvement: RFID can be used to optimize product transportation and distribution, ensuring delivery in the most efficient way possible.
- Customer experience improvement: Enhanced visibility and traceability enable more accurate information to customers about their order status and location, improving customer satisfaction.
- Regulatory compliance: RFID can help companies comply with regulations and requirements related to product traceability and safety.