Lead Generation for SAP ERP solutions: tangible results in complex industrial sectors
Lead Generation for SAP ERP Solutions
Concrete results in complex industrial sectors
Concrete results in complex industrial sectors
A technology consulting firm active in the resale and integration of SAP ERP solutions chose Geocom One to activate a multichannel B2B lead generation campaign, aiming to connect with company decision-makers interested in evaluating advanced ERP solutions. The target included medium-large companies in packaging, HVAC, chemical, textile, steel, energy, and large industrial groups sectors.
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Project Goals
• Promote the competitive advantages of SAP ERP solutions
• Reach key figures in high-complexity sectors
• Generate qualified appointments with prospects potentially in replacement or upgrade phase of their management system
• Stimulate interest also towards digital events (webinars, innovation day)
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Strategy Implemented
1. Geomarketing and database analysis
→ Georeferencing and segmentation of target companies, including information on management systems in use
2. Personalized email marketing
→ Tailor-made messages for sector and role, with CTA for appointments or informative webinars
3. Proactive contact management
→ Follow-up phone calls to qualify interest, manage recalls and schedule meetings with the sales team
4. Pipeline management: active, to recall, future interest
→ Advanced subdivision of outcomes to enhance subsequent actions
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Results Achieved
• Qualified leads in key industrial sectors
• Appointments scheduled with high-value prospects
• Enriched database with information on current management systems
• Interest generated for future events and medium-term follow-up
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Value Generated for the Client
• Structured and tailor-made approach for different sectors
• Qualified pipeline useful both short and medium term
• Concrete support to the sales force for opening new SAP opportunities