B2B Lead Generation for RFID and Machine Vision Solutions: Over 22,000 companies profiled and active contacts in strategic industrial sectors
B2B Lead Generation for RFID and Machine Vision Solutions
Over 22,000 companies profiled and active contacts in strategic industrial sectors
Over 22,000 companies profiled and active contacts in strategic industrial sectors
A company specialized in supplying industrial traceability solutions (RFID, fixed scanners, machine vision, MES) commissioned Geocom One to generate new qualified contacts in the Italian manufacturing sector. The campaign targeted 22,787 companies with a well-defined audience of Logistics, Production, Supply Chain, IT, and Purchasing managers in sectors such as food, mechanical, pharmaceutical, electronics, and packaging.
🎯
Project Goals
• Promote a proprietary MES platform, RFID devices and industrial readers
• Generate appointments with decision makers
• Obtain detailed market interest metrics
• Strengthen online presence on LinkedIn and improve engagement rate
Promoted technologies:
• RFID solutions for tracking and inventory
• Fixed industrial scanners and vision systems
• MES software for production digitization
• Real-time internal logistics management platforms
⚙️
Strategy Implemented
1. Data intelligence and profiling
→ Segmentation by sector, role, turnover, geographic area
2. Personalized multichannel DEMs
→ Vertical newsletters with advanced click and open tracking
3. LinkedIn Social Selling campaign
→ Personalized connections, one-to-one messages and dedicated organic articles
4. Telephonic contact management and qualification
→ 500 companies contacted directly to schedule appointments and follow-ups
5. Lead nurturing
→ Response management, scheduled recalls, technical material sending
📊
Results Achieved
• 22,787 emails sent – open rate up to 46%
• Leads generated with company, role, sector and qualified comments
• 500 companies managed by phone → 16 video call appointments scheduled
• National lead mapping → mainly in Lombardy, Emilia-Romagna, Veneto
• Over 5,500 unique clicks on landing pages and product material
🧠
Value Generated for the Client
• Access to a profiled database with useful contacts also for future actions
• New commercial opportunities in key sectors of Italian industry
• Strong brand positioning in a competitive context
• Clear insights to optimize commercial and digital strategies