B2B Event Marketing: how we generated qualified attendance for a Digital Manufacturing & Logistics Summit
B2B Event Marketing
How we generated qualified attendees for a Digital Manufacturing & Logistics Summit
How we generated qualified attendees for a Digital Manufacturing & Logistics Summit
A technology group operating in the ERP, industrial automation, and logistics solutions sectors partnered with Geocom One to promote its flagship event, the Digital Manufacturing and Logistics Summit (DML Summit). The goal was to increase the number of qualified event registrations by engaging decision makers from companies in the manufacturing, transport, and logistics industries through a targeted and multichannel digital marketing strategy.
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Project Goals
• Promote the DML Summit to a specific B2B target
• Launch a DEM (Direct Email Marketing) and LinkedIn social selling campaign
• Analyze the database by region, industry, and turnover
• Generate qualified registrations and collect useful data for the sales network
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Implemented Multichannel Strategy
1. Database Intelligence
• Segmentation by geography, industry code (ATECO), and turnover range
• Identification of key contacts (logistics, IT, production, general management)
2. Multistep DEM
• Three email campaigns with progressive content: invitation, reminder, updated agenda
• Focus on technology partnerships and real use cases 3. LinkedIn Content Marketing
• Organic posts and campaigns with event registration links
• Direct involvement of partners and speakers
4. Attendee Analysis
• Georeferencing of registered companies
• Clustering by region, industry, and turnover
• Insights on target profiles for future commercial actions
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Results Achieved
• Registrations from manufacturing and logistics companies with mid-to-high turnover
• Leads spread across Italy
• Strategic insights on audience (sector, role, digital maturity)
• Active LinkedIn engagement and brand visibility increase
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Client Value
• High participation with prospects truly in target
• Structured data on attendees useful for post‑event sales actions
• Strengthened positioning as a technology hub for industrial digitalization
• Reuse of the qualified database for webinars, follow‑ups, and nurturing activities
Are you organizing a B2B event and want to increase qualified registrations?
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B2B Lead Generation for RFID and Machine Vision Solutions: Over 22,000 companies profiled and active contacts in strategic industrial sectors
B2B Lead Generation for RFID and Machine Vision Solutions
Over 22,000 companies profiled and active contacts in strategic industrial sectors
Over 22,000 companies profiled and active contacts in strategic industrial sectors
A company specialized in supplying industrial traceability solutions (RFID, fixed scanners, machine vision, MES) commissioned Geocom One to generate new qualified contacts in the Italian manufacturing sector. The campaign targeted 22,787 companies with a well-defined audience of Logistics, Production, Supply Chain, IT, and Purchasing managers in sectors such as food, mechanical, pharmaceutical, electronics, and packaging.
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Project Goals
• Promote a proprietary MES platform, RFID devices and industrial readers
• Generate appointments with decision makers
• Obtain detailed market interest metrics
• Strengthen online presence on LinkedIn and improve engagement rate
Promoted technologies:
• RFID solutions for tracking and inventory
• Fixed industrial scanners and vision systems
• MES software for production digitization
• Real-time internal logistics management platforms
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Strategy Implemented
1. Data intelligence and profiling
→ Segmentation by sector, role, turnover, geographic area
2. Personalized multichannel DEMs
→ Vertical newsletters with advanced click and open tracking
3. LinkedIn Social Selling campaign
→ Personalized connections, one-to-one messages and dedicated organic articles
4. Telephonic contact management and qualification
→ 500 companies contacted directly to schedule appointments and follow-ups
5. Lead nurturing
→ Response management, scheduled recalls, technical material sending
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Results Achieved
• 22,787 emails sent – open rate up to 46%
• Leads generated with company, role, sector and qualified comments
• 500 companies managed by phone → 16 video call appointments scheduled
• National lead mapping → mainly in Lombardy, Emilia-Romagna, Veneto
• Over 5,500 unique clicks on landing pages and product material
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Value Generated for the Client
• Access to a profiled database with useful contacts also for future actions
• New commercial opportunities in key sectors of Italian industry
• Strong brand positioning in a competitive context
• Clear insights to optimize commercial and digital strategies