Lead generation in digital healthcare: how we generated qualified leads for a global medical technology leader in the Spanish hospital market
Lead Generation in Digital Healthcare
How we generated qualified leads for a global medical technology leader in the Spanish hospital market
How we generated qualified leads for a global medical technology leader in the Spanish hospital market
A multinational leader in medical technology chose to expand its commercial presence in the Spanish market, with a particular focus on the public hospital sector. The company specializes in solutions for the digitalization, traceability, and automation of healthcare processes and aimed to launch a lead generation campaign to identify new strategic contacts and generate interest in its technological solutions.
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Objectives
• Generate new qualified contacts within public hospitals and ICT departments in Spain
• Promote interest in digital solutions for traceability, security, and automation
• Identify key decision-makers and build a profiled database for future commercial activities
• Support the sales network with contacts already engaged via email, phone, and LinkedIn
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Activities
• Creation of a customized marketing database: hospitals, ICT departments, regional healthcare authorities
• Preparation of personalized email and phone scripts
• LinkedIn campaign with surveys and targeted messages
• Active contact management: calls, sending materials, follow-ups, and profiling
• Training of a native Spanish-speaking operator
• Weekly reporting and sharing of the final qualified database
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Results
• Profiling of numerous hospitals and ICT departments
• Identification of key contacts and areas with active interest in digital healthcare solutions
• Tracking of contacts, outcomes, and responses for follow-up analysis
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Value
• Structured mapping of the Spanish public healthcare sector
• Database ready for follow-up and future campaigns
• Contacts already engaged and ready for subsequent commercial activities