Geomarketing and Contact Management in the Healthcare Sector: how we generated qualified leads for a distributor of data acquisition and traceability solutions
Geomarketing and Contact Management in the Healthcare Sector
How we generated qualified leads for a distributor of data acquisition and traceability solutions
How we generated qualified leads for a distributor of data acquisition and traceability solutions
The objective of the project was to support the commercial development of a distributor of hardware for data acquisition and traceability in the healthcare sector, through a Geomarketing and Contact Management campaign aimed at profiling software companies operating in the healthcare industry; specifically, to collect qualified contacts interested in real-time traceability and data acquisition solutions.
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Activities
• Target company selection: Identification and profiling of 142 software companies operating in the healthcare sector
• Contact profiling: Focus on Technical Managers and Software Development Managers of the contacted companies
• Geomarketing: Mapping companies by geographic area, healthcare sector, and technologies used
• Information collection and analysis: Detailing the technologies used by companies, with a focus on data acquisition and drug traceability
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Information
• 94 companies developing software for the healthcare sector, focused on applications for hospitals and clinics
• 85 companies mapped, with information on IT structure and number of developers in the team
• 102 companies developing mobile applications for the healthcare sector
• 85 companies analyzed for hardware purchasing processes
• 78 companies focused on the data acquisition technologies used
• 62 companies receiving requests for real-time traceability for drug temperature management
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Results
• 142 companies contacted in the healthcare sector
• 11 qualified leads (8%) generated for further engagement
• 122 emails collected, ready for follow-up
• 120 contacts identified, with detailed information on each
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Value
• Profiled and qualified database of healthcare software companies, ready for future collaborations
• Comprehensive mapping of technologies adopted in the healthcare sector, with a focus on data acquisition and real-time monitoring
• Qualified leads ready for follow-up and commercial engagement
• Strategic information to optimize future marketing and sales activities
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Lead generation in digital healthcare: how we generated qualified leads for a global medical technology leader in the Spanish hospital market
Lead Generation in Digital Healthcare
How we generated qualified leads for a global medical technology leader in the Spanish hospital market
How we generated qualified leads for a global medical technology leader in the Spanish hospital market
A multinational leader in medical technology chose to expand its commercial presence in the Spanish market, with a particular focus on the public hospital sector. The company specializes in solutions for the digitalization, traceability, and automation of healthcare processes and aimed to launch a lead generation campaign to identify new strategic contacts and generate interest in its technological solutions.
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Objectives
• Generate new qualified contacts within public hospitals and ICT departments in Spain
• Promote interest in digital solutions for traceability, security, and automation
• Identify key decision-makers and build a profiled database for future commercial activities
• Support the sales network with contacts already engaged via email, phone, and LinkedIn
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Activities
• Creation of a customized marketing database: hospitals, ICT departments, regional healthcare authorities
• Preparation of personalized email and phone scripts
• LinkedIn campaign with surveys and targeted messages
• Active contact management: calls, sending materials, follow-ups, and profiling
• Training of a native Spanish-speaking operator
• Weekly reporting and sharing of the final qualified database
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Results
• Profiling of numerous hospitals and ICT departments
• Identification of key contacts and areas with active interest in digital healthcare solutions
• Tracking of contacts, outcomes, and responses for follow-up analysis
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Value
• Structured mapping of the Spanish public healthcare sector
• Database ready for follow-up and future campaigns
• Contacts already engaged and ready for subsequent commercial activities