B2B Lead Generation for WMS/TMS Solutions: how we generated business opportunities in the logistics and manufacturing sector in Italy
B2B Lead Generation for WMS/TMS Solutions
How we generated business opportunities in the logistics and manufacturing sector in italy
How we generated business opportunities in the logistics and manufacturing sector in italy
A company specializing in software solutions for warehouse and transport management (WMS/TMS) launched a lead generation campaign to expand its market in Italy, focusing on the central-northern regions. The goal was to engage companies in the logistics, distribution, e-commerce, and manufacturing sectors with revenues above 40 million euros, interested in optimizing their operational flows.
🎯
Objectives
• Identify and engage target decision-makers to propose integrated WMS/TMS solutions
• Increase brand visibility among logistics operators, retailers, and industrial companies
• Generate qualified leads to initiate commercial meetings
• Build a strategic database for future marketing and sales activities
⚙️
Activities
• Targeted database and geolocation of 4,600 Italian companies in the target sectors
• Active telemarketing with profiling of decision-makers (IT, Logistics, Supply Chain)
• DEM and nurturing campaigns with targeted content and invitations to request more information
• LinkedIn outreach with personalized messages and direct connections with key managers
• Advanced phone follow-ups to nurture the most promising leads and schedule appointments
📊
Results
• 1,262 companies contacted by phone with 864 decision-makers identified and 931 valid emails collected
• 905 unique clicks on the main DEM campaign link, with open rate ~45% and CTR ~20%
• Over 50 LinkedIn interactions with an acceptance rate of 40%
• 11 qualified leads with scheduled commercial meetings
• 5 companies interested in the medium term, added to the pipeline
• 645 contacts to nurture with future follow-ups, representing over 50% of those contacted
• Only 571 outright refusals, confirming the high market interest
🧠
Value
• Profiled database with over 1,200 qualified contacts and detailed information on decision-makers
• Concrete business opportunities, already activated with 11 leads
• Strong future pipeline thanks to hundreds of contacts to follow up
• Market feedback useful for refining the offering and adapting it to real needs (e.g., stand-alone TMS, ERP integration, budget constraints)
• Increased brand awareness in the logistics and manufacturing sector, thanks to brand exposure to hundreds of target companies
Do you want to generate qualified leads and create new business opportunities for your company?
Rely on a tailored B2B Lead Generation and Account-Based Marketing strategy
Lead Generation for a Business Intelligence and AI Event: how we generated qualified registrations for the AI Reality Tour targeting corporate decision-makers
Lead Generation for a Business Intelligence and AI Event
How we generated qualified registrations for the AI Reality Tour targeting corporate decision-makers
How we generated qualified registrations for the AI Reality Tour targeting corporate decision-makers
A company operating in the Business Intelligence sector organized the AI Reality Tour, an event focused on the evolution of artificial intelligence applied to decision-making processes and Qlik solutions. The initiative targeted managers and IT leaders from companies with revenues above €80 million, operating across multiple industries. The goal was to maximize qualified registrations, showcase the event’s content, and stimulate interest in advanced technological solutions.
🎯
Objectives
• Generate qualified registrations for the AI Reality Tour event
• Reach decision-makers from large companies (CIOs, CTOs, BI Managers, IT Leaders)
• Promote advanced Business Intelligence and Artificial Intelligence solutions
• Build a strategic database for future commercial activities
• Increase brand visibility in the enterprise segment focused on digital innovation
⚙️
Activities
1. Contact Management and Segmentation:
o Targeted selection of companies with revenues above €80 million
o Profiling of contacts by industry (cross-industry) and role (corporate decision-makers, CTOs, BI Managers, CIOs, IT Leaders)
2. Email Marketing:
o Sending promotional emails with event details, Qlik solutions, and the value of attending
o Personalized email follow-ups to encourage registration, including event reminders
3. LinkedIn Marketing:
o LinkedIn campaigns for precise targeting of corporate decision-makers and industry professionals, with personalized messages highlighting the event and featured solutions
4. Registration Collection:
o Simplified registration process to maximize sign-ups through an online form
o Continuous monitoring of registration rates to optimize the approach
📊
Results
• 70 qualified registrations for the event, all from companies with revenues above €80 million
• Registrations exceeded expectations thanks to the combination of email marketing and LinkedIn
• Contacts generated mainly across cross-industry sectors (finance, technology, manufacturing), with a strong conversion rate on invitations
🧠
Value
• Qualified registrations from decision-makers with strong interest in AI and Qlik solutions
• Generation of a qualified database for future actions, with contacts ready to explore new technological solutions
• Enhanced brand awareness thanks to the interest generated by the event topic, contributing to Infodati’s positioning in the AI sector
Do you want to generate more registrations for your next event and attract the right decision-makers?
Discover how Geocom One can support you with targeted Lead Generation and Contact Management strategies
B2B Event Marketing: how we generated qualified attendance for a Digital Manufacturing & Logistics Summit
B2B Event Marketing
How we generated qualified attendees for a Digital Manufacturing & Logistics Summit
How we generated qualified attendees for a Digital Manufacturing & Logistics Summit
A technology group operating in the ERP, industrial automation, and logistics solutions sectors partnered with Geocom One to promote its flagship event, the Digital Manufacturing and Logistics Summit (DML Summit). The goal was to increase the number of qualified event registrations by engaging decision makers from companies in the manufacturing, transport, and logistics industries through a targeted and multichannel digital marketing strategy.
🎯
Project Goals
• Promote the DML Summit to a specific B2B target
• Launch a DEM (Direct Email Marketing) and LinkedIn social selling campaign
• Analyze the database by region, industry, and turnover
• Generate qualified registrations and collect useful data for the sales network
⚙️
Implemented Multichannel Strategy
1. Database Intelligence
• Segmentation by geography, industry code (ATECO), and turnover range
• Identification of key contacts (logistics, IT, production, general management)
2. Multistep DEM
• Three email campaigns with progressive content: invitation, reminder, updated agenda
• Focus on technology partnerships and real use cases 3. LinkedIn Content Marketing
• Organic posts and campaigns with event registration links
• Direct involvement of partners and speakers
4. Attendee Analysis
• Georeferencing of registered companies
• Clustering by region, industry, and turnover
• Insights on target profiles for future commercial actions
📊
Results Achieved
• Registrations from manufacturing and logistics companies with mid-to-high turnover
• Leads spread across Italy
• Strategic insights on audience (sector, role, digital maturity)
• Active LinkedIn engagement and brand visibility increase
🧠
Client Value
• High participation with prospects truly in target
• Structured data on attendees useful for post‑event sales actions
• Strengthened positioning as a technology hub for industrial digitalization
• Reuse of the qualified database for webinars, follow‑ups, and nurturing activities