Lead generation for a conversational AI solution: high-value qualified leads in the Italian manufacturing sector
Lead Generation for a Conversational AI Solution
How we generated high-value qualified leads in the Italian manufacturing sector
How we generated high-value qualified leads in the Italian manufacturing sector
An innovative company in the field of Artificial Intelligence promoted a new conversational AI Agent designed to search, understand, and interpret corporate data and documents from heterogeneous sources.
The campaign targeted Italian manufacturing companies with revenues above 150 million euros, aiming to engage strategic roles such as CFOs, CIOs, CEOs, and IT Managers.
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Objectives
• Promote an innovative AI solution to large manufacturing companies
• Generate qualified leads with high-profile decision-makers
• Present use cases and benefits of the AI Agent for corporate data management
• Build an active sales pipeline and a profiled database
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Activities
A complete multichannel Contact Management project was implemented, aimed at reaching corporate decision-makers:
• Database profiling and geographic mapping
Selection of 750 target companies and identification of key roles (C-level, IT, Finance).
• DEM – Direct Email Marketing
Sending an email campaign with content focused on the AI agent. The message, titled “Dolphin AI: your platform to safely navigate the ocean of corporate data,” highlighted use cases and the benefits of the technology.
• Qualified telemarketing activities
Targeted phone outreach to validate contacts, present the solution, and collect structured feedback.
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Results
• 750 companies contacted
• 16 qualified leads with concrete interest
• 10 contacts in follow-up for future evaluations
• Overall interest rate ~3.5%
• Engaged contacts: CIOs, CFOs, CEOs, IT Managers
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Value
• 16 active business opportunities in large companies
• Concrete future pipeline, with 10 contacts to be re-engaged
• Profiled database and insights collected on real needs related to data management
• Strengthening of the company’s positioning in the AI & digital transformation landscape
Do you want to promote an AI, software, or technology solution to a high-value B2B audience?
With Geocom One, you can reach the right decision-makers, generate qualified leads, and build strategic relationships
B2B Lead Generation for WMS/TMS Solutions: how we generated business opportunities in the logistics and manufacturing sector in Italy
B2B Lead Generation for WMS/TMS Solutions
How we generated business opportunities in the logistics and manufacturing sector in italy
How we generated business opportunities in the logistics and manufacturing sector in italy
A company specializing in software solutions for warehouse and transport management (WMS/TMS) launched a lead generation campaign to expand its market in Italy, focusing on the central-northern regions. The goal was to engage companies in the logistics, distribution, e-commerce, and manufacturing sectors with revenues above 40 million euros, interested in optimizing their operational flows.
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Objectives
• Identify and engage target decision-makers to propose integrated WMS/TMS solutions
• Increase brand visibility among logistics operators, retailers, and industrial companies
• Generate qualified leads to initiate commercial meetings
• Build a strategic database for future marketing and sales activities
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Activities
• Targeted database and geolocation of 4,600 Italian companies in the target sectors
• Active telemarketing with profiling of decision-makers (IT, Logistics, Supply Chain)
• DEM and nurturing campaigns with targeted content and invitations to request more information
• LinkedIn outreach with personalized messages and direct connections with key managers
• Advanced phone follow-ups to nurture the most promising leads and schedule appointments
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Results
• 1,262 companies contacted by phone with 864 decision-makers identified and 931 valid emails collected
• 905 unique clicks on the main DEM campaign link, with open rate ~45% and CTR ~20%
• Over 50 LinkedIn interactions with an acceptance rate of 40%
• 11 qualified leads with scheduled commercial meetings
• 5 companies interested in the medium term, added to the pipeline
• 645 contacts to nurture with future follow-ups, representing over 50% of those contacted
• Only 571 outright refusals, confirming the high market interest
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Value
• Profiled database with over 1,200 qualified contacts and detailed information on decision-makers
• Concrete business opportunities, already activated with 11 leads
• Strong future pipeline thanks to hundreds of contacts to follow up
• Market feedback useful for refining the offering and adapting it to real needs (e.g., stand-alone TMS, ERP integration, budget constraints)
• Increased brand awareness in the logistics and manufacturing sector, thanks to brand exposure to hundreds of target companies
Do you want to generate qualified leads and create new business opportunities for your company?
Rely on a tailored B2B Lead Generation and Account-Based Marketing strategy
Lead Generation in the Public Sector: how we generated business opportunities for a software company specialized in Data Management solutions for the Public Administration
Lead Generation in the public sector
How we generated business opportunities for a software company specialized in Data Management solutions for the Public Administration
How we generated business opportunities for a software company specialized in Data Management solutions for the Public Administration
A software company operating in Data Management for the Public Administration launched a Lead Generation campaign to connect with central and local public bodies as well as publicly-owned companies. The goal was to engage in qualified dialogues with IT decision-makers, gather market insights, and generate concrete business opportunities.
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Objectives
• Generate qualified leads through targeted first-contact activities
• Engage ICT managers, data managers, and innovation leaders of public entities
• Gather useful insights to improve commercial positioning
• Provide a profiled and updated database for future sales actions
• Optimize the effectiveness of the internal sales team by focusing efforts on genuinely interested contacts
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Activities
• Construction and profiling of a database with approximately 300 targeted contacts from central and local public entities and publicly-owned companies
• Selection of key roles (ICT managers, innovation leaders, data managers) to ensure contact with decision-makers
• Telephone contact management with a personalized approach to present the solution and gauge interest
• Sending of informational materials (emails, brochures) to interested prospects to provide more details on the offering
• Follow-up and nurturing with additional contacts to guide qualified leads toward an initial commercial meeting
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Results
• Over 300 public contacts reached, ensuring full coverage of the target database
• Numerous qualified interactions with entities interested in data management solutions, generating an active sales funnel
• 8 highly qualified leads generated, with meetings scheduled at key public entities (central and local)
• Conversion rate of 2–3%, in line with expectations for B2B campaigns targeting “cold” institutional prospects, confirming the effectiveness of the personalized approach
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Value
• Detailed mapping of the public administration market, useful for guiding future commercial activities
• Identification of the most receptive public entities, allowing efforts to focus on high-priority targets
• Collection of strategic insights on needs, challenges, and priorities in Data Management
• Optimization of the commercial message, thanks to feedback gathered during direct contact
• Time and resource savings, through the outsourcing of first-contact and lead qualification phases