Lead generation for a conversational AI solution: high-value qualified leads in the Italian manufacturing sector
Lead Generation for a Conversational AI Solution
How we generated high-value qualified leads in the Italian manufacturing sector
How we generated high-value qualified leads in the Italian manufacturing sector
An innovative company in the field of Artificial Intelligence promoted a new conversational AI Agent designed to search, understand, and interpret corporate data and documents from heterogeneous sources.
The campaign targeted Italian manufacturing companies with revenues above 150 million euros, aiming to engage strategic roles such as CFOs, CIOs, CEOs, and IT Managers.
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Objectives
• Promote an innovative AI solution to large manufacturing companies
• Generate qualified leads with high-profile decision-makers
• Present use cases and benefits of the AI Agent for corporate data management
• Build an active sales pipeline and a profiled database
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Activities
A complete multichannel Contact Management project was implemented, aimed at reaching corporate decision-makers:
• Database profiling and geographic mapping
Selection of 750 target companies and identification of key roles (C-level, IT, Finance).
• DEM – Direct Email Marketing
Sending an email campaign with content focused on the AI agent. The message, titled “Dolphin AI: your platform to safely navigate the ocean of corporate data,” highlighted use cases and the benefits of the technology.
• Qualified telemarketing activities
Targeted phone outreach to validate contacts, present the solution, and collect structured feedback.
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Results
• 750 companies contacted
• 16 qualified leads with concrete interest
• 10 contacts in follow-up for future evaluations
• Overall interest rate ~3.5%
• Engaged contacts: CIOs, CFOs, CEOs, IT Managers
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Value
• 16 active business opportunities in large companies
• Concrete future pipeline, with 10 contacts to be re-engaged
• Profiled database and insights collected on real needs related to data management
• Strengthening of the company’s positioning in the AI & digital transformation landscape
Do you want to promote an AI, software, or technology solution to a high-value B2B audience?
With Geocom One, you can reach the right decision-makers, generate qualified leads, and build strategic relationships
Contact Management and Lead Generation for Field Service Management Solutions: concrete results in highly complex industrial sectors
Contact Management and Lead Generation for Field Service Management Solutions
A vendor specializing in the development and distribution of software for managing assets and field operations (Field Service Management) appointed Geocom One to support commercial development in Italy.
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Objectives
• Activate email marketing and outbound contact management campaigns
• Generate qualified leads and appointments with key figures: CIO, CTO, COO, IT Manager, Heads of Maintenance and Service
• Map the market in detail for future commercial actions
• Understand the reasons for lack of interest to optimize targeting and messaging
TARGET INVOLVED
• Companies with service teams, construction sites, and field maintenance activities
• Sectors: Industry, Engineering, Services, Telco
• Roles: CTO, CIO, COO, Head of Maintenance, Field Operations Manager
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Strategy
The project was structured into several phases:
1. Target database segmentation
→ 140 companies mapped in Italy with geographic and industry-based profiling
2. DEM and Email Marketing
→ Targeted sends with vertical content focused on optimizing field operations management
3. Active contact management
→ Phone recalls, follow-up via email and LinkedIn to convert contacts into concrete opportunities
4. Analysis of uninterested contacts
→ Identification and classification of objections (already covered, managed by HQ, no budget, etc.)
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Results
• Qualified leads generated, including details on role, company, industry, and specific notes
• Complete geographical profiling of all contacted prospects
• Strategic insights on reasons for lack of interest:
o 29% already supported by an existing partner
o 26% depend on a foreign parent company
o 24% not interested at the moment
• Useful data for the planning of future campaigns
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Value
• Building a structured pipeline over the medium term
• Updated, validated, and segmented contacts by role and industry
• Increased visibility and market recognition of the FSM solution
• Solid foundations for future nurturing campaigns or vertical events