Lead generation for a conversational AI solution: high-value qualified leads in the Italian manufacturing sector
Lead Generation for a Conversational AI Solution
How we generated high-value qualified leads in the Italian manufacturing sector
How we generated high-value qualified leads in the Italian manufacturing sector
An innovative company in the field of Artificial Intelligence promoted a new conversational AI Agent designed to search, understand, and interpret corporate data and documents from heterogeneous sources.
The campaign targeted Italian manufacturing companies with revenues above 150 million euros, aiming to engage strategic roles such as CFOs, CIOs, CEOs, and IT Managers.
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Objectives
• Promote an innovative AI solution to large manufacturing companies
• Generate qualified leads with high-profile decision-makers
• Present use cases and benefits of the AI Agent for corporate data management
• Build an active sales pipeline and a profiled database
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Activities
A complete multichannel Contact Management project was implemented, aimed at reaching corporate decision-makers:
• Database profiling and geographic mapping
Selection of 750 target companies and identification of key roles (C-level, IT, Finance).
• DEM – Direct Email Marketing
Sending an email campaign with content focused on the AI agent. The message, titled “Dolphin AI: your platform to safely navigate the ocean of corporate data,” highlighted use cases and the benefits of the technology.
• Qualified telemarketing activities
Targeted phone outreach to validate contacts, present the solution, and collect structured feedback.
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Results
• 750 companies contacted
• 16 qualified leads with concrete interest
• 10 contacts in follow-up for future evaluations
• Overall interest rate ~3.5%
• Engaged contacts: CIOs, CFOs, CEOs, IT Managers
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Value
• 16 active business opportunities in large companies
• Concrete future pipeline, with 10 contacts to be re-engaged
• Profiled database and insights collected on real needs related to data management
• Strengthening of the company’s positioning in the AI & digital transformation landscape