Lead Generation for Supply Chain Tech Sector
How we generated qualified appointments for a B2B software vendor
How we generated qualified appointments for a B2B software vendor
An Italian software house specialized in supply chain management solutions turned to Geocom One with the goal of expanding its commercial presence and acquiring new qualified leads in utilities and manufacturing sectors. The client wanted to generate concrete commercial appointments with decision-makers interested in evaluating ERP solutions and vertical software modules.
🎯
Project Goals
• Map a database of 2,000 B2B companies with turnover above €10 million
• Intercept interlocutors interested in process digitalization
• Activate a mix of geomarketing, email marketing and contact management
• Deliver tangible results in terms of qualified leads and appointments
⚙️
Strategy Implemented
The project was structured in multiple phases:
1. Georeferencing and target database analysis
→ Segmentation by geographic area and sector (utilities, manufacturing)
2. Personalized email marketing with vertical content
→ Multistep sends with tailor-made messages based on role and industry
3. Proactive contact management
→ Follow-up management, phone recalls, response monitoring and lead qualification
4. Webinar management and nurturing activities
→ Engagement of registrants and cold contacts with valuable content
📊
Results Achieved
• Appointments scheduled with decision-makers in target companies
• Clean, qualified and enriched database
• Digital event participants acquired (webinars)
• Useful insights for subsequent marketing actions
🧠
Value Generated for the Client
• Increased brand awareness among high-potential prospects
• Activation of a continuous and trackable lead flow
• Access to qualified and measurable contacts, ready for commercial dialogue