{"id":2215,"date":"2025-07-08T16:10:09","date_gmt":"2025-07-08T14:10:09","guid":{"rendered":"https:\/\/geocom.one\/?p=2215"},"modified":"2025-12-09T11:42:09","modified_gmt":"2025-12-09T10:42:09","slug":"case-studies-event-marketing-b2b","status":"publish","type":"post","link":"https:\/\/geocom.one\/en\/case-studies-event-marketing-b2b\/","title":{"rendered":"B2B Event Marketing: how we generated qualified attendance for a Digital Manufacturing &#038; Logistics Summit"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;46&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-wayh&#8221; back_image=&#8221;1747&#8243; parallax=&#8221;yes&#8221; kburns=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;135496&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;4&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;617080&#8243; mobile_height=&#8221;200px&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;3&#8243; back_image=&#8221;131&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;122544&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;900&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_custom_heading text_color=&#8221;color-187092&#8243; heading_semantic=&#8221;h3&#8243; text_size=&#8221;fontsize-202328&#8243; text_weight=&#8221;700&#8243; css_animation=&#8221;zoom-in&#8221; animation_speed=&#8221;200&#8243; uncode_shortcode_id=&#8221;977690&#8243; text_color_type=&#8221;uncode-palette&#8221;]B2B Event Marketing[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-127241&#8243; text_size=&#8221;fontsize-215275&#8243; text_weight=&#8221;400&#8243; mobile_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;120349&#8243; text_color_type=&#8221;uncode-palette&#8221;]How we generated qualified attendees for a Digital Manufacturing &#038; Logistics Summit[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-127241&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; desktop_visibility=&#8221;yes&#8221; medium_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;187304&#8243; text_color_type=&#8221;uncode-palette&#8221; heading_custom_size=&#8221;22px&#8221;]How we generated qualified attendees for a Digital Manufacturing &amp; Logistics Summit[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; text_color=&#8221;color-prif&#8221; uncode_shortcode_id=&#8221;161201&#8243; text_color_type=&#8221;uncode-palette&#8221;]A technology group operating in the <strong>ERP, industrial automation, and logistics solutions<\/strong> sectors partnered with Geocom One to promote its flagship event, the Digital Manufacturing and Logistics Summit (DML Summit). The goal was to increase the number of <strong>qualified event registrations<\/strong> by engaging <strong>decision makers<\/strong> from companies in the <strong>manufacturing, transport, and logistics<\/strong> industries through a targeted and multichannel digital marketing strategy.[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;334485&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;504915&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;4&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-153086&#8243; overlay_alpha=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;1000&#8243; width=&#8221;1\/4&#8243; uncode_shortcode_id=&#8221;187410&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading heading_semantic=&#8221;h6&#8243; uncode_shortcode_id=&#8221;647144&#8243;]<strong>\ud83c\udfaf<\/strong>[\/vc_custom_heading][vc_custom_heading separator=&#8221;yes&#8221; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;zoom-in&#8221; subheading=&#8221;\u2022 Promote the DML Summit<b> to a specific B2B target<\/b><\/p>\n<p>\u2022 Launch a <b>DEM (Direct Email Marketing) and LinkedIn social selling campaign<\/b><\/p>\n<p>\u2022 <b>Analyze the database<\/b> by region, industry, and turnover<\/p>\n<p>\u2022 Generate <b>qualified registrations<\/b> and collect useful data for the sales network&#8221; uncode_shortcode_id=&#8221;521761&#8243; text_color_type=&#8221;uncode-palette&#8221; text_color_solid=&#8221;#ff0000&#8243;]Project Goals[\/vc_custom_heading][vc_empty_space empty_h=&#8221;3&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;4&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-127241&#8243; overlay_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;1000&#8243; animation_delay=&#8221;200&#8243; width=&#8221;1\/4&#8243; uncode_shortcode_id=&#8221;301754&#8243; overlay_color_type=&#8221;uncode-palette&#8221; back_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;h6&#8243; uncode_shortcode_id=&#8221;166828&#8243; text_color_type=&#8221;uncode-palette&#8221;]<strong>\u2699\ufe0f<\/strong>[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-xsdn&#8221; separator=&#8221;yes&#8221; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; subheading=&#8221;<b>1. Database Intelligence<\/b><br \/>\n\u2022 Segmentation by geography, industry code (ATECO), and turnover range<br \/>\n\u2022 Identification of key contacts (logistics, IT, production, general management)<\/p>\n<p><b>2. Multistep DEM<\/b><br \/>\n\u2022 Three email campaigns with progressive content: invitation, reminder, updated agenda<br \/>\n\u2022 Focus on technology partnerships and real use cases <b>3. LinkedIn Content Marketing<\/b><br \/>\n\u2022 Organic posts and campaigns with event registration links<br \/>\n\u2022 Direct involvement of partners and speakers<\/p>\n<p><b>4. Attendee Analysis<\/b><br \/>\n\u2022 Georeferencing of registered companies<br \/>\n\u2022 Clustering by region, industry, and turnover<br \/>\n\u2022 Insights on target profiles for future commercial actions&#8221; uncode_shortcode_id=&#8221;193491&#8243; text_color_type=&#8221;uncode-palette&#8221; text_color_solid=&#8221;#ff0000&#8243;]Implemented Multichannel Strategy[\/vc_custom_heading][vc_empty_space empty_h=&#8221;3&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;4&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-153086&#8243; overlay_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;4&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;1000&#8243; animation_delay=&#8221;400&#8243; width=&#8221;1\/4&#8243; uncode_shortcode_id=&#8221;944289&#8243; overlay_color_type=&#8221;uncode-palette&#8221; back_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading heading_semantic=&#8221;h6&#8243; uncode_shortcode_id=&#8221;633943&#8243;]<strong>\ud83d\udcca<\/strong>[\/vc_custom_heading][vc_custom_heading text_weight=&#8221;500&#8243; separator=&#8221;yes&#8221; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; subheading=&#8221;\u2022 Registrations from manufacturing and logistics companies with <b>mid-to-high turnover<\/b><\/p>\n<p>\u2022 <b>Leads<\/b> spread across Italy<\/p>\n<p>\u2022 <b>Strategic insights<\/b> on audience (sector, role, digital maturity)<\/p>\n<p>\u2022 Active LinkedIn engagement and <b>brand visibility increase<\/b>&#8221; uncode_shortcode_id=&#8221;210094&#8243; text_color_type=&#8221;uncode-palette&#8221; text_color_solid=&#8221;#ff0000&#8243;]Results Achieved[\/vc_custom_heading][vc_empty_space empty_h=&#8221;3&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;4&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-127241&#8243; overlay_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;7&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/4&#8243; uncode_shortcode_id=&#8221;175289&#8243; back_color_type=&#8221;uncode-palette&#8221; overlay_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;h6&#8243; uncode_shortcode_id=&#8221;697029&#8243; text_color_type=&#8221;uncode-palette&#8221;]<strong>\ud83e\udde0<\/strong>[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-xsdn&#8221; separator=&#8221;yes&#8221; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; subheading=&#8221;\u2022 <b>High participation<\/b> with prospects truly in target<\/p>\n<p>\u2022 <b>Structured data<\/b> on attendees useful for post\u2011event sales actions<\/p>\n<p>\u2022 Strengthened positioning as a <b>technology hub<\/b> for industrial digitalization<\/p>\n<p>\u2022 Reuse of the <b>qualified database<\/b> for webinars, follow\u2011ups, and nurturing activities&#8221; uncode_shortcode_id=&#8221;142315&#8243; text_color_type=&#8221;uncode-palette&#8221; text_color_solid=&#8221;#ff0000&#8243;]Client Value[\/vc_custom_heading][vc_empty_space empty_h=&#8221;3&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_image=&#8221;131&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;342575&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;900&#8243;][vc_custom_heading text_color=&#8221;color-187092&#8243; heading_semantic=&#8221;h3&#8243; text_size=&#8221;fontsize-202328&#8243; text_weight=&#8221;700&#8243; css_animation=&#8221;zoom-in&#8221; animation_speed=&#8221;200&#8243; uncode_shortcode_id=&#8221;734429&#8243; text_color_type=&#8221;uncode-palette&#8221;]Are you organizing a B2B event and want to increase qualified registrations?[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-127241&#8243; text_size=&#8221;fontsize-136625&#8243; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;970014&#8243; text_color_type=&#8221;uncode-palette&#8221;]Discover our integrated <strong>Event Marketing<\/strong> and <strong>Lead Generation<\/strong> service for vertical events.[\/vc_custom_heading][vc_empty_space][vc_button button_color=&#8221;color-127241&#8243; size=&#8221;btn-xl&#8221; wide=&#8221;yes&#8221; text_skin=&#8221;yes&#8221; custom_typo=&#8221;yes&#8221; font_family=&#8221;font-555555&#8243; font_weight=&#8221;100&#8243; border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Fgeocom.one%2Fen%2Fcontacts%2F|title:Contact&#8221; button_color_type=&#8221;uncode-palette&#8221; uncode_shortcode_id=&#8221;697955&#8243;]Contact us now >[\/vc_button][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;46&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;2&#8243; 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