{"id":2196,"date":"2025-07-09T10:14:39","date_gmt":"2025-07-09T08:14:39","guid":{"rendered":"https:\/\/geocom.one\/?p=2196"},"modified":"2025-12-09T11:49:47","modified_gmt":"2025-12-09T10:49:47","slug":"case-studies-lead-generation-cybersecurity-and-it","status":"publish","type":"post","link":"https:\/\/geocom.one\/en\/case-studies-lead-generation-cybersecurity-and-it\/","title":{"rendered":"Cybersecurity & IT Management: targeted lead generation strategy for resellers and system integrators in Italy"},"content":{"rendered":"

[vc_row row_height_percent=”46″ override_padding=”yes” h_padding=”3″ top_padding=”5″ bottom_padding=”2″ back_color=”color-wayh” back_image=”1770″ parallax=”yes” kburns=”yes” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ content_parallax=”0″ uncode_shortcode_id=”632183″ back_color_type=”uncode-palette”][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”4″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”456587″ mobile_height=”200px”][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”0″ bottom_padding=”3″ back_image=”131″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”4″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ content_parallax=”0″ uncode_shortcode_id=”122544″][vc_column column_width_use_pixel=”yes” position_vertical=”middle” align_horizontal=”align_center” gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ column_width_pixel=”900″][vc_empty_space empty_h=”2″][vc_custom_heading text_color=”color-187092″ heading_semantic=”h3″ text_size=”fontsize-202328″ text_weight=”700″ css_animation=”zoom-in” animation_speed=”200″ uncode_shortcode_id=”552203″ text_color_type=”uncode-palette”]Cybersecurity & IT Management[\/vc_custom_heading][vc_custom_heading text_color=”color-127241″ text_size=”fontsize-215275″ text_weight=”400″ mobile_visibility=”yes” uncode_shortcode_id=”166916″ text_color_type=”uncode-palette”]Targeted Lead Generation Strategy for Resellers and System Integrators in Italy[\/vc_custom_heading][vc_custom_heading text_color=”color-127241″ text_size=”custom” text_weight=”400″ desktop_visibility=”yes” medium_visibility=”yes” uncode_shortcode_id=”120750″ text_color_type=”uncode-palette” heading_custom_size=”22px”]Targeted Lead Generation Strategy for Resellers and System Integrators in Italy[\/vc_custom_heading][vc_column_text text_lead=”yes” text_color=”color-prif” uncode_shortcode_id=”179802″ text_color_type=”uncode-palette”]Supporting the commercial growth of a vendor operating in the field of cybersecurity and IT<\/strong> management through a targeted Lead Generation<\/strong> campaign aimed at resellers and system integrators<\/strong>. Geocom One implemented a strategy based on Contact Management and Geomarketing<\/strong>, with the goal of securing qualified appointments with key decision-makers in the IT sector.<\/p>\n

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[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ back_color=”color-xsdn” overlay_alpha=”50″ gutter_size=”0″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ content_parallax=”0″ uncode_shortcode_id=”334485″ back_color_type=”uncode-palette”][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”504915″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”0″ shift_y=”0″ z_index=”0″ limit_content=””][vc_column_inner column_width_percent=”100″ gutter_size=”2″ override_padding=”yes” column_padding=”4″ style=”dark” back_color=”color-153086″ overlay_alpha=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”alpha-anim” animation_speed=”1000″ width=”1\/4″ uncode_shortcode_id=”187410″ back_color_type=”uncode-palette”][vc_custom_heading heading_semantic=”h6″ uncode_shortcode_id=”647144″]\ud83c\udfaf<\/strong>[\/vc_custom_heading][vc_custom_heading separator=”yes” sub_lead=”yes” sub_reduced=”yes” css_animation=”zoom-in” subheading=”\u2022 Server resellers<\/b><\/p>\n

\u2022 IT support and networking companies<\/b><\/p>\n

\u2022 Contacts reached:<\/b> Business Owners and Technology Decision-Makers<\/p>\n

\u2022 Geographic area:<\/b> Italy<\/p>\n

\u2022 Total companies analyzed:<\/b> 663″ uncode_shortcode_id=”187011″ text_color_type=”uncode-palette” text_color_solid=”#ff0000″]Target[\/vc_custom_heading][vc_empty_space empty_h=”3″ medium_visibility=”yes” mobile_visibility=”yes”][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”2″ override_padding=”yes” column_padding=”4″ style=”dark” back_color=”color-127241″ overlay_color=”color-jevc” overlay_alpha=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”alpha-anim” animation_speed=”1000″ animation_delay=”200″ width=”1\/4″ uncode_shortcode_id=”301754″ overlay_color_type=”uncode-palette” back_color_type=”uncode-palette”][vc_custom_heading text_color=”color-xsdn” heading_semantic=”h6″ uncode_shortcode_id=”166828″ text_color_type=”uncode-palette”]\u2699\ufe0f<\/strong>[\/vc_custom_heading][vc_custom_heading text_color=”color-xsdn” separator=”yes” sub_lead=”yes” sub_reduced=”yes” subheading=”\u2022 Database segmentation<\/b>: selection of companies compatible with the proposed IT solutions<\/p>\n

\u2022 Outbound Contact Management<\/b>: calls, personalized emails, follow-ups<\/p>\n

\u2022 Georeferencing<\/b> of prospects by region<\/p>\n

\u2022 Creation of two separate campaigns<\/b> for different solutions:
\no Cybersecurity (Kaspersky)
\no IT Monitoring & Infrastructure (SolarWinds)” uncode_shortcode_id=”189887″ text_color_type=”uncode-palette” text_color_solid=”#ff0000″]Activities[\/vc_custom_heading][vc_empty_space empty_h=”3″ medium_visibility=”yes” mobile_visibility=”yes”][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”2″ override_padding=”yes” column_padding=”4″ style=”dark” back_color=”color-153086″ overlay_color=”color-jevc” overlay_alpha=”4″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”alpha-anim” animation_speed=”1000″ animation_delay=”400″ width=”1\/4″ uncode_shortcode_id=”944289″ overlay_color_type=”uncode-palette” back_color_type=”uncode-palette”][vc_custom_heading heading_semantic=”h6″ uncode_shortcode_id=”633943″]\ud83d\udcca<\/strong>[\/vc_custom_heading][vc_custom_heading text_weight=”500″ separator=”yes” sub_lead=”yes” sub_reduced=”yes” subheading=”General<\/b>
\n\u2022 663 companies mapped and contacted
\n\u2022 Identification of key decision-makers
\n\u2022 Qualified lead rate: 4% overall<\/p>\n

Kaspersky Focus<\/b>
\n\u2022 30% of companies located between Lombardy and Lazio
\n\u2022 Leads generated: 4% of total contacts
\n\u2022 Notes collected on security needs, current providers, and openness to change<\/p>\n

SolarWinds Focus<\/b>
\n\u2022 50% of prospects also located in Lombardy and Lazio
\n\u2022 Qualified leads aligned with the benchmark (4%)
\n\u2022 Interest related to monitoring tools, asset management, and remote support” uncode_shortcode_id=”110354″ text_color_type=”uncode-palette” text_color_solid=”#ff0000″]Results[\/vc_custom_heading][vc_empty_space empty_h=”3″ medium_visibility=”yes” mobile_visibility=”yes”][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”2″ override_padding=”yes” column_padding=”4″ style=”dark” back_color=”color-127241″ overlay_color=”color-jevc” overlay_alpha=”7″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/4″ uncode_shortcode_id=”175289″ back_color_type=”uncode-palette” overlay_color_type=”uncode-palette”][vc_custom_heading text_color=”color-xsdn” heading_semantic=”h6″ uncode_shortcode_id=”697029″ text_color_type=”uncode-palette”]\ud83e\udde0<\/strong>[\/vc_custom_heading][vc_custom_heading text_color=”color-xsdn” separator=”yes” sub_lead=”yes” sub_reduced=”yes” subheading=”\u2022 Active and updated database for commercial activities<\/p>\n

\u2022 Trackable leads with notes useful for the sales team<\/p>\n

\u2022 Optimized geographic segmentation for future campaigns<\/p>\n

\u2022 Concrete insights into the IT priorities of the target (security, infrastructure monitoring, support)” uncode_shortcode_id=”138910″ text_color_type=”uncode-palette” text_color_solid=”#ff0000″]Value[\/vc_custom_heading][vc_empty_space empty_h=”3″ medium_visibility=”yes” mobile_visibility=”yes”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”3″ bottom_padding=”3″ back_image=”131″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”4″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ content_parallax=”0″ uncode_shortcode_id=”342575″][vc_column column_width_use_pixel=”yes” position_vertical=”middle” align_horizontal=”align_center” gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ column_width_pixel=”900″][vc_custom_heading text_color=”color-187092″ heading_semantic=”h3″ text_size=”fontsize-202328″ text_weight=”700″ css_animation=”zoom-in” animation_speed=”200″ uncode_shortcode_id=”119824″ text_color_type=”uncode-palette”]Do you want to launch a lead generation campaign to promote IT, security, or infrastructure solutions?[\/vc_custom_heading][vc_custom_heading text_color=”color-127241″ text_size=”fontsize-136625″ text_weight=”400″ uncode_shortcode_id=”165079″ text_color_type=”uncode-palette”]With Geocom One, you find the right partners<\/strong> and turn potential into concrete appointments<\/strong>[\/vc_custom_heading][vc_empty_space][vc_button button_color=”color-127241″ size=”btn-xl” wide=”yes” text_skin=”yes” custom_typo=”yes” font_family=”font-555555″ font_weight=”100″ border_width=”0″ link=”url:https%3A%2F%2Fgeocom.one%2Fen%2Fcontacts%2F|title:Contatti” button_color_type=”uncode-palette” uncode_shortcode_id=”109743″]Contact us now >[\/vc_button][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row row_height_percent=”46″ override_padding=”yes” h_padding=”3″ top_padding=”5″ bottom_padding=”2″ back_color=”color-wayh” back_image=”1770″ parallax=”yes” kburns=”yes” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ content_parallax=”0″ uncode_shortcode_id=”632183″ back_color_type=”uncode-palette”][vc_column column_width_percent=”100″ position_vertical=”middle” […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[203],"tags":[262,252,261,253,263,264,266,265,267],"class_list":["post-2196","post","type-post","status-publish","format-image","hentry","category-case-history-2","tag-b2b-geomarketing-en","tag-b2b-tech-en","tag-contact-management-italy-en","tag-cybersecurity-partner-scouting-en","tag-it-infrastructure-en","tag-it-lead-generation-en","tag-msp-it-solutions-en","tag-network-monitoring-en","tag-system-integrators-italy-en","post_format-post-format-image"],"yoast_head":"\nCybersecurity & IT Management: targeted lead generation strategy for resellers and system integrators in Italy - 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