{"id":2191,"date":"2025-07-09T10:25:34","date_gmt":"2025-07-09T08:25:34","guid":{"rendered":"https:\/\/geocom.one\/?p=2191"},"modified":"2025-12-09T11:48:58","modified_gmt":"2025-12-09T10:48:58","slug":"case-studies-geomarketing-and-contact-management-in-the-healthcare-sector","status":"publish","type":"post","link":"https:\/\/geocom.one\/en\/case-studies-geomarketing-and-contact-management-in-the-healthcare-sector\/","title":{"rendered":"Geomarketing and Contact Management in the Healthcare Sector: how we generated qualified leads for a distributor of data acquisition and traceability solutions"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;46&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-wayh&#8221; back_image=&#8221;1776&#8243; parallax=&#8221;yes&#8221; kburns=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;125511&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;4&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;140262&#8243; mobile_height=&#8221;200px&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;3&#8243; back_image=&#8221;131&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;122544&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;900&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_custom_heading text_color=&#8221;color-187092&#8243; heading_semantic=&#8221;h3&#8243; text_size=&#8221;fontsize-202328&#8243; text_weight=&#8221;700&#8243; css_animation=&#8221;zoom-in&#8221; animation_speed=&#8221;200&#8243; uncode_shortcode_id=&#8221;797066&#8243; text_color_type=&#8221;uncode-palette&#8221;]Geomarketing and Contact Management in the Healthcare Sector[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-127241&#8243; text_size=&#8221;fontsize-215275&#8243; text_weight=&#8221;400&#8243; mobile_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;149745&#8243; text_color_type=&#8221;uncode-palette&#8221;]How we generated qualified leads for a distributor of data acquisition and traceability solutions[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-127241&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; desktop_visibility=&#8221;yes&#8221; medium_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;578762&#8243; text_color_type=&#8221;uncode-palette&#8221; heading_custom_size=&#8221;22px&#8221;]How we generated qualified leads for a distributor of data acquisition and traceability solutions[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; text_color=&#8221;color-prif&#8221; uncode_shortcode_id=&#8221;209332&#8243; text_color_type=&#8221;uncode-palette&#8221;]The objective of the project was to support the commercial development of a <strong>distributor of hardware for data acquisition and traceability<\/strong> in the healthcare sector, through a<strong> Geomarketing and Contact Management campaign<\/strong> aimed at profiling software companies operating in the healthcare industry; specifically, to collect qualified contacts interested in <strong>real-time traceability and data acquisition solutions.<\/strong><\/p>\n<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-WEB:80d99f5c-697f-4cb9-8610-a218e22df453-62\" data-testid=\"conversation-turn-122\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"z-0 flex min-h-[46px] justify-start\"><\/div>\n<div class=\"mt-3 w-full empty:hidden\">\n<div class=\"text-center\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"pointer-events-none h-px w-px\" aria-hidden=\"true\" data-edge=\"true\"><\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;334485&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;504915&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;4&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-153086&#8243; overlay_alpha=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;1000&#8243; width=&#8221;1\/4&#8243; uncode_shortcode_id=&#8221;187410&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading heading_semantic=&#8221;h6&#8243; uncode_shortcode_id=&#8221;404479&#8243;]\u2699\ufe0f[\/vc_custom_heading][vc_custom_heading separator=&#8221;yes&#8221; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;zoom-in&#8221; subheading=&#8221;\u2022 <b>Target company selection<\/b>: Identification and profiling of 142 software companies operating in the healthcare sector<\/p>\n<p>\u2022 <b>Contact profiling<\/b>: Focus on Technical Managers and Software Development Managers of the contacted companies<\/p>\n<p>\u2022 <b>Geomarketing<\/b>: Mapping companies by geographic area, healthcare sector, and technologies used<\/p>\n<p>\u2022 <b>Information collection and analysis<\/b>: Detailing the technologies used by companies, with a focus on data acquisition and drug traceability&#8221; uncode_shortcode_id=&#8221;204284&#8243; text_color_type=&#8221;uncode-palette&#8221; text_color_solid=&#8221;#ff0000&#8243;]Activities[\/vc_custom_heading][vc_empty_space empty_h=&#8221;3&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;4&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-127241&#8243; overlay_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;1000&#8243; animation_delay=&#8221;200&#8243; width=&#8221;1\/4&#8243; uncode_shortcode_id=&#8221;301754&#8243; overlay_color_type=&#8221;uncode-palette&#8221; back_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;h6&#8243; uncode_shortcode_id=&#8221;435377&#8243; text_color_type=&#8221;uncode-palette&#8221;]\ud83d\udcc7[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-xsdn&#8221; separator=&#8221;yes&#8221; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; subheading=&#8221;\u2022 <b>94 companies<\/b> developing software for the healthcare sector, focused on applications for hospitals and clinics<\/p>\n<p>\u2022 <b>85 companies mapped<\/b>, with information on IT structure and number of developers in the team<\/p>\n<p>\u2022 <b>102 companies<\/b> developing mobile applications for the healthcare sector<\/p>\n<p>\u2022 <b>85 companies<\/b> analyzed for hardware purchasing processes<\/p>\n<p>\u2022 <b>78 companies<\/b> focused on the data acquisition technologies used<\/p>\n<p>\u2022 <b>62 companies<\/b> receiving requests for real-time traceability for drug temperature management&#8221; uncode_shortcode_id=&#8221;650364&#8243; text_color_type=&#8221;uncode-palette&#8221; text_color_solid=&#8221;#ff0000&#8243;]Information[\/vc_custom_heading][vc_empty_space empty_h=&#8221;3&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;4&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-153086&#8243; overlay_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;4&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;1000&#8243; animation_delay=&#8221;400&#8243; width=&#8221;1\/4&#8243; uncode_shortcode_id=&#8221;944289&#8243; overlay_color_type=&#8221;uncode-palette&#8221; back_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading heading_semantic=&#8221;h6&#8243; uncode_shortcode_id=&#8221;633943&#8243;]<strong>\ud83d\udcca<\/strong>[\/vc_custom_heading][vc_custom_heading text_weight=&#8221;500&#8243; separator=&#8221;yes&#8221; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; subheading=&#8221;\u2022 <b>142 companies contacted<\/b> in the healthcare sector<\/p>\n<p>\u2022 <b>11 qualified leads<\/b> (8%) generated for further engagement<\/p>\n<p>\u2022 <b>122 emails collected<\/b>, ready for follow-up<\/p>\n<p>\u2022 <b>120 contacts identified<\/b>, with detailed information on each&#8221; uncode_shortcode_id=&#8221;119184&#8243; text_color_type=&#8221;uncode-palette&#8221; text_color_solid=&#8221;#ff0000&#8243;]Results[\/vc_custom_heading][vc_empty_space empty_h=&#8221;3&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;4&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-127241&#8243; overlay_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;7&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/4&#8243; uncode_shortcode_id=&#8221;175289&#8243; back_color_type=&#8221;uncode-palette&#8221; overlay_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;h6&#8243; uncode_shortcode_id=&#8221;697029&#8243; text_color_type=&#8221;uncode-palette&#8221;]<strong>\ud83e\udde0<\/strong>[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-xsdn&#8221; separator=&#8221;yes&#8221; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; subheading=&#8221;\u2022 <b>Profiled and qualified database<\/b> of healthcare software companies, ready for future collaborations<\/p>\n<p>\u2022 <b>Comprehensive mapping of technologies adopted in the healthcare sector<\/b>, with a focus on data acquisition and real-time monitoring<\/p>\n<p>\u2022 <b>Qualified leads<\/b> ready for follow-up and commercial engagement<\/p>\n<p>\u2022 <b>Strategic information<\/b> to optimize future marketing and sales activities&#8221; uncode_shortcode_id=&#8221;212417&#8243; text_color_type=&#8221;uncode-palette&#8221; text_color_solid=&#8221;#ff0000&#8243;]Value[\/vc_custom_heading][vc_empty_space empty_h=&#8221;3&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_image=&#8221;131&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;342575&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;900&#8243;][vc_custom_heading text_color=&#8221;color-187092&#8243; heading_semantic=&#8221;h3&#8243; text_size=&#8221;fontsize-202328&#8243; text_weight=&#8221;700&#8243; css_animation=&#8221;zoom-in&#8221; animation_speed=&#8221;200&#8243; uncode_shortcode_id=&#8221;199391&#8243; text_color_type=&#8221;uncode-palette&#8221;]Are you looking to expand your commercial network in the Healthcare sector?[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-127241&#8243; text_size=&#8221;fontsize-136625&#8243; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;178796&#8243; text_color_type=&#8221;uncode-palette&#8221;]Discover how Geocom One can support you with <strong>Geomarketing, Contact Management<\/strong>, and targeted <strong>Lead Generation<\/strong> for your business[\/vc_custom_heading][vc_empty_space][vc_button button_color=&#8221;color-127241&#8243; size=&#8221;btn-xl&#8221; wide=&#8221;yes&#8221; text_skin=&#8221;yes&#8221; custom_typo=&#8221;yes&#8221; font_family=&#8221;font-555555&#8243; font_weight=&#8221;100&#8243; border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Fgeocom.one%2Fen%2Fcontacts%2F|title:Contatti&#8221; button_color_type=&#8221;uncode-palette&#8221; uncode_shortcode_id=&#8221;111826&#8243;]Contact us now &gt;[\/vc_button][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;46&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-wayh&#8221; back_image=&#8221;1776&#8243; parallax=&#8221;yes&#8221; kburns=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;125511&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[203],"tags":[245,243,249,246,241,240,242,244,248,247,250,251],"class_list":["post-2191","post","type-post","status-publish","format-image","hentry","category-case-history-2","tag-drug-temperature-monitoring","tag-hardware-for-healthcare-management","tag-hardware-solutions-for-hospitals","tag-healthcare-client-profiling","tag-healthcare-contact-management","tag-healthcare-data-acquisition","tag-healthcare-hardware-distributor","tag-healthcare-lead-generation","tag-healthcare-software","tag-healthcare-software-companies","tag-healthcare-technologies","tag-real-time-drug-traceability","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - 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