{"id":2171,"date":"2025-07-09T11:28:12","date_gmt":"2025-07-09T09:28:12","guid":{"rendered":"https:\/\/geocom.one\/?p=2171"},"modified":"2025-12-09T11:46:13","modified_gmt":"2025-12-09T10:46:13","slug":"case-studies-b2b-lead-generation-for-wms-tms-solutions","status":"publish","type":"post","link":"https:\/\/geocom.one\/en\/case-studies-b2b-lead-generation-for-wms-tms-solutions\/","title":{"rendered":"B2B Lead Generation for WMS\/TMS Solutions: how we generated business opportunities in the logistics and manufacturing sector in Italy"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;46&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-wayh&#8221; back_image=&#8221;1790&#8243; parallax=&#8221;yes&#8221; kburns=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;173924&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;4&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;885198&#8243; mobile_height=&#8221;200px&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;3&#8243; back_image=&#8221;131&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;122544&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;900&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_custom_heading text_color=&#8221;color-187092&#8243; heading_semantic=&#8221;h3&#8243; text_size=&#8221;fontsize-202328&#8243; text_weight=&#8221;700&#8243; css_animation=&#8221;zoom-in&#8221; animation_speed=&#8221;200&#8243; uncode_shortcode_id=&#8221;421162&#8243; text_color_type=&#8221;uncode-palette&#8221;]B2B Lead Generation for WMS\/TMS Solutions[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-127241&#8243; text_size=&#8221;fontsize-215275&#8243; text_weight=&#8221;400&#8243; mobile_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;125104&#8243; text_color_type=&#8221;uncode-palette&#8221;]How we generated business opportunities in the logistics and manufacturing sector in italy[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-127241&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; desktop_visibility=&#8221;yes&#8221; medium_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;211541&#8243; text_color_type=&#8221;uncode-palette&#8221; heading_custom_size=&#8221;22px&#8221;]How we generated business opportunities in the logistics and manufacturing sector in italy[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; text_color=&#8221;color-prif&#8221; uncode_shortcode_id=&#8221;760871&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<p data-start=\"324\" data-end=\"737\">A company specializing in<strong> software solutions for warehouse and transport management (WMS\/TMS)<\/strong> launched a lead generation campaign to expand its market in <strong>Italy<\/strong>, focusing on the <strong>central-northern regions<\/strong>. The goal was to engage companies in the logistics, distribution, e-commerce, and manufacturing sectors with revenues above <strong>40 million euros<\/strong>, interested in optimizing their operational flows.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;334485&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;504915&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;4&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-153086&#8243; overlay_alpha=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;1000&#8243; width=&#8221;1\/4&#8243; uncode_shortcode_id=&#8221;187410&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading heading_semantic=&#8221;h6&#8243; uncode_shortcode_id=&#8221;647144&#8243;]<strong>\ud83c\udfaf<\/strong>[\/vc_custom_heading][vc_custom_heading separator=&#8221;yes&#8221; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;zoom-in&#8221; subheading=&#8221;\u2022 Identify and engage <b>target decision-makers<\/b> to propose integrated WMS\/TMS solutions<\/p>\n<p>\u2022 Increase <b>brand visibility among logistics operators, retailers, and industrial companies<\/b><\/p>\n<p>\u2022 Generate <b>qualified leads<\/b> to initiate commercial meetings<\/p>\n<p>\u2022 Build a <b>strategic database<\/b> for future marketing and sales activities&#8221; uncode_shortcode_id=&#8221;507951&#8243; text_color_type=&#8221;uncode-palette&#8221; text_color_solid=&#8221;#ff0000&#8243;]Objectives[\/vc_custom_heading][vc_empty_space empty_h=&#8221;3&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;4&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-127241&#8243; overlay_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;1000&#8243; animation_delay=&#8221;200&#8243; width=&#8221;1\/4&#8243; uncode_shortcode_id=&#8221;301754&#8243; overlay_color_type=&#8221;uncode-palette&#8221; back_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;h6&#8243; uncode_shortcode_id=&#8221;166828&#8243; text_color_type=&#8221;uncode-palette&#8221;]<strong>\u2699\ufe0f<\/strong>[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-xsdn&#8221; separator=&#8221;yes&#8221; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; subheading=&#8221;\u2022 <b>Targeted database and geolocation of 4,600<\/b> Italian companies in the target sectors<\/p>\n<p>\u2022 <b>Active telemarketing<\/b> with profiling of decision-makers (IT, Logistics, Supply Chain)<\/p>\n<p>\u2022 <b>DEM and nurturing campaigns<\/b> with targeted content and invitations to request more information<\/p>\n<p>\u2022 <b>LinkedIn outreach<\/b> with personalized messages and direct connections with key managers<\/p>\n<p>\u2022 <b>Advanced phone follow-ups<\/b> to nurture the most promising leads and schedule appointments&#8221; uncode_shortcode_id=&#8221;190748&#8243; text_color_type=&#8221;uncode-palette&#8221; text_color_solid=&#8221;#ff0000&#8243;]Activities[\/vc_custom_heading][vc_empty_space empty_h=&#8221;3&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;4&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-153086&#8243; overlay_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;4&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;1000&#8243; animation_delay=&#8221;400&#8243; width=&#8221;1\/4&#8243; uncode_shortcode_id=&#8221;944289&#8243; overlay_color_type=&#8221;uncode-palette&#8221; back_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading heading_semantic=&#8221;h6&#8243; uncode_shortcode_id=&#8221;633943&#8243;]<strong>\ud83d\udcca<\/strong>[\/vc_custom_heading][vc_custom_heading text_weight=&#8221;500&#8243; separator=&#8221;yes&#8221; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; subheading=&#8221;\u2022 <b>1,262 companies contacted<\/b> by phone with <b>864 decision-makers identified<\/b> and <b>931 valid emails<\/b> collected<\/p>\n<p>\u2022 <b>905 unique clicks<\/b> on the main DEM campaign link, with <b>open rate ~45% and CTR ~20%<\/b><\/p>\n<p>\u2022 Over <b>50 LinkedIn interactions<\/b> with an acceptance rate of <b>40%<\/b><\/p>\n<p>\u2022 <b>11 qualified leads with scheduled commercial meetings<\/b><\/p>\n<p>\u2022 <b>5 companies interested in the medium term<\/b>, added to the pipeline<\/p>\n<p>\u2022 <b>645 contacts to nurture<\/b> with future follow-ups, representing over 50% of those contacted<\/p>\n<p>\u2022 Only <b>571 outright refusals<\/b>, confirming the high market interest&#8221; uncode_shortcode_id=&#8221;149899&#8243; text_color_type=&#8221;uncode-palette&#8221; text_color_solid=&#8221;#ff0000&#8243;]Results[\/vc_custom_heading][vc_empty_space empty_h=&#8221;3&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;4&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-127241&#8243; overlay_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;7&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/4&#8243; uncode_shortcode_id=&#8221;175289&#8243; back_color_type=&#8221;uncode-palette&#8221; overlay_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;h6&#8243; uncode_shortcode_id=&#8221;697029&#8243; text_color_type=&#8221;uncode-palette&#8221;]<strong>\ud83e\udde0<\/strong>[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-xsdn&#8221; separator=&#8221;yes&#8221; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; subheading=&#8221;\u2022 <b>Profiled database<\/b> with over <b>1,200 qualified contacts<\/b> and detailed information on decision-makers<\/p>\n<p>\u2022 Concrete business opportunities, already activated with <b>11 leads<\/b><\/p>\n<p>\u2022 <b>Strong future pipeline<\/b> thanks to hundreds of contacts to follow up<\/p>\n<p>\u2022 <b>Market feedback<\/b> useful for refining the offering and adapting it to real needs (e.g., stand-alone TMS, ERP integration, budget constraints)<\/p>\n<p>\u2022 Increased <b>brand awareness in the logistics and manufacturing sector<\/b>, thanks to brand exposure to hundreds of target companies&#8221; uncode_shortcode_id=&#8221;104461&#8243; text_color_type=&#8221;uncode-palette&#8221; text_color_solid=&#8221;#ff0000&#8243;]Value[\/vc_custom_heading][vc_empty_space empty_h=&#8221;3&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_image=&#8221;131&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;342575&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;900&#8243;][vc_custom_heading text_color=&#8221;color-187092&#8243; heading_semantic=&#8221;h3&#8243; text_size=&#8221;fontsize-202328&#8243; text_weight=&#8221;700&#8243; css_animation=&#8221;zoom-in&#8221; animation_speed=&#8221;200&#8243; uncode_shortcode_id=&#8221;899587&#8243; text_color_type=&#8221;uncode-palette&#8221;]Do you want to generate qualified leads and create new business opportunities for your company?[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-127241&#8243; text_size=&#8221;fontsize-136625&#8243; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;996827&#8243; text_color_type=&#8221;uncode-palette&#8221;]Rely on a tailored <strong>B2B Lead Generation<\/strong> and<strong> Account-Based Marketing<\/strong> strategy[\/vc_custom_heading][vc_empty_space][vc_button button_color=&#8221;color-127241&#8243; size=&#8221;btn-xl&#8221; wide=&#8221;yes&#8221; text_skin=&#8221;yes&#8221; custom_typo=&#8221;yes&#8221; font_family=&#8221;font-555555&#8243; font_weight=&#8221;100&#8243; border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Fgeocom.one%2Fen%2Fcontacts%2F|title:Contatti&#8221; button_color_type=&#8221;uncode-palette&#8221; uncode_shortcode_id=&#8221;660981&#8243;]Contact us now &gt;[\/vc_button][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;46&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-wayh&#8221; back_image=&#8221;1790&#8243; parallax=&#8221;yes&#8221; kburns=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;173924&#8243; 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[&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[203],"tags":[237,209,216,233,232,234,220,236,217,239,221,226,238,235,224,219,223,218,222,225],"class_list":["post-2171","post","type-post","status-publish","format-image","hentry","category-case-history-2","tag-b2b-event-promotion","tag-b2b-lead-generation","tag-chatgpt-ha-detto-account-based-marketing","tag-corporate-event-registrations","tag-cross-industry-b2b-events","tag-event-lead-generation","tag-intralogistics","tag-it-sector-event-marketing","tag-lead-generation-campaign-for-the-logistics-sector","tag-linkedin-targeting","tag-logistics-italy","tag-logistics-solutions","tag-qlik-solutions","tag-qualified-leads-for-events","tag-tms-software","tag-transport-management","tag-transport-optimization","tag-warehouse-management","tag-warehouse-optimization","tag-wms-software","post_format-post-format-image"],"yoast_head":"<!-- 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