Geomarketing and Contact Management in the Healthcare Sector
How we generated qualified leads for a distributor of data acquisition and traceability solutions
How we generated qualified leads for a distributor of data acquisition and traceability solutions
The objective of the project was to support the commercial development of a distributor of hardware for data acquisition and traceability in the healthcare sector, through a Geomarketing and Contact Management campaign aimed at profiling software companies operating in the healthcare industry; specifically, to collect qualified contacts interested in real-time traceability and data acquisition solutions.
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Activities
• Target company selection: Identification and profiling of 142 software companies operating in the healthcare sector
• Contact profiling: Focus on Technical Managers and Software Development Managers of the contacted companies
• Geomarketing: Mapping companies by geographic area, healthcare sector, and technologies used
• Information collection and analysis: Detailing the technologies used by companies, with a focus on data acquisition and drug traceability
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Information
• 94 companies developing software for the healthcare sector, focused on applications for hospitals and clinics
• 85 companies mapped, with information on IT structure and number of developers in the team
• 102 companies developing mobile applications for the healthcare sector
• 85 companies analyzed for hardware purchasing processes
• 78 companies focused on the data acquisition technologies used
• 62 companies receiving requests for real-time traceability for drug temperature management
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Results
• 142 companies contacted in the healthcare sector
• 11 qualified leads (8%) generated for further engagement
• 122 emails collected, ready for follow-up
• 120 contacts identified, with detailed information on each
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Value
• Profiled and qualified database of healthcare software companies, ready for future collaborations
• Comprehensive mapping of technologies adopted in the healthcare sector, with a focus on data acquisition and real-time monitoring
• Qualified leads ready for follow-up and commercial engagement
• Strategic information to optimize future marketing and sales activities