Lead Generation for a Business Intelligence and AI Event: how we generated qualified registrations for the AI Reality Tour targeting corporate decision-makers

Lead Generation for a Business Intelligence and AI Event

How we generated qualified registrations for the AI Reality Tour targeting corporate decision-makers

A company operating in the Business Intelligence sector organized the AI Reality Tour, an event focused on the evolution of artificial intelligence applied to decision-making processes and Qlik solutions. The initiative targeted managers and IT leaders from companies with revenues above €80 million, operating across multiple industries. The goal was to maximize qualified registrations, showcase the event’s content, and stimulate interest in advanced technological solutions.

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Objectives

• Generate qualified registrations for the AI Reality Tour event

• Reach decision-makers from large companies (CIOs, CTOs, BI Managers, IT Leaders)

• Promote advanced Business Intelligence and Artificial Intelligence solutions

• Build a strategic database for future commercial activities

• Increase brand visibility in the enterprise segment focused on digital innovation

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Activities

1. Contact Management and Segmentation:
o Targeted selection of companies with revenues above €80 million
o Profiling of contacts by industry (cross-industry) and role (corporate decision-makers, CTOs, BI Managers, CIOs, IT Leaders)

2. Email Marketing:
o Sending promotional emails with event details, Qlik solutions, and the value of attending
o Personalized email follow-ups to encourage registration, including event reminders

3. LinkedIn Marketing:
o LinkedIn campaigns for precise targeting of corporate decision-makers and industry professionals, with personalized messages highlighting the event and featured solutions

4. Registration Collection:
o Simplified registration process to maximize sign-ups through an online form
o Continuous monitoring of registration rates to optimize the approach

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Results

• 70 qualified registrations for the event, all from companies with revenues above €80 million

• Registrations exceeded expectations thanks to the combination of email marketing and LinkedIn

• Contacts generated mainly across cross-industry sectors (finance, technology, manufacturing), with a strong conversion rate on invitations

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Value

• Qualified registrations from decision-makers with strong interest in AI and Qlik solutions

• Generation of a qualified database for future actions, with contacts ready to explore new technological solutions

• Enhanced brand awareness thanks to the interest generated by the event topic, contributing to Infodati’s positioning in the AI sector